Monday, October 01, 2007

the myths of innovation - by scott berkun

I usually only post about patents but I recently ran across this book which does the best job I've ever seen at analyzing what makes innovation work (and not work). The author does an excellent job at deconstructing some of the more popular misconceptions about invention such as the myth of epiphany, that people love new ideas, and the lone inventor. If you liked "The Tipping Point" (Gladwell) or "Critical Mass" (Ball) this should definitely be on your reading list.

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